The first time I heard about Challenger Sales, I intuitively felt it explained some of the successful sales cases I had experienced myself, but I thought it described even more a personality and the way in which I saw some successful sales representative being able to consistently outsell the rest of us. When hiring […]
Last week I had a doctor’s appointment, nothing serious but I thought it was time for me to go in for a general check-up. Get my body’s key performance indicators (KPI’s) if you will. The Dr. took my height/weight, blood pressure, cholesterol and a blood sugar test. I passed and was given the […]
During my university studies, I was a young man that needed some extra money. I had just been offered a job at a cold calling centre while I was on my way to finishing my degree in Marketing & Business. So I accepted the job and was quite confident in being able to perform […]
Have you ever tried to give something to someone that they don’t want? It can be pretty difficult, imagine trying to give someone something they didn’t want or ask for? Well, that’s what a lot of organisations are trying to do with their e-mail marketing automation systems, by not using Lead Segmentation. How about […]
Imagine you just started a business. You’ve got a fantastic idea, a fantastic product and you’re ready to make some money! So it’s now up to you….. your computer…… and the Internet to achieve your entrepreneurial dreams. Now what? You are now officially a startup and that means that you need do whatever […]
All growing organisations have one thing in common, they all care about their customers. From the outset of the sales process their sales teams ensure they understand the needs, issues and goals of their prospects (this is what separates the amateur from the pros). In the amateurs, sales teams are all about the product & […]
Creating a pricing strategy that works for your brand and product is vital to ensuring you create happy customers and a healthy sales pipeline. Most organisations seem to implement cost-based pricing into their organisation which can be effective. However, using value-based pricing ensure your customers value their purchase and are as happy as this guy: […]
We all hope when we implement a new system/method into our business it makes an impact. But what sort of impact would Marketing Automation make? According to Gartner research, companies that automate their lead management see a 10% or greater increase in revenue by the first 6-9 months. Is this the type of impact […]
In this video we take you through how you can use Otto for Lead Scoring. It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. If you have any questions please leave a comment! Please share […]
In this video I will explain what Lead Scoring is and how it can have an impact on your organisations sales efficiency. If you have any questions please leave a comment! Please share with your friends & colleagues.
