3 Reasons Why Lead Segmentation Works Wonders

3 Reasons Why Lead Segmentation Works Wonders

Have you ever tried to give something to someone that they don’t want? It can be pretty difficult, imagine trying to give someone something they didn’t want or ask for? Well, that’s what a lot of organisations are trying to do with their e-mail marketing automation systems, by not using Lead Segmentation.   How about […]

Otto Insider: Using Otto for Lead Scoring

Otto Insider: Using Otto for Lead Scoring

In this video we take you through how you can use Otto for Lead Scoring.  It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. If you have any questions please leave a comment! Please share […]

Do you score your leads?

Do you score your leads?

I’m going to begin this blog post with a little personal history.  While I was at university I needed to find a job to help save a little extra money on the side. The majority of my friends either worked at a bar, in a café or in retail.  Well, I ended up getting a […]