Great Customer Experience Drives Growth in B2B Organizations from Money Pit to Money Profit Negative reviews and complaints when it comes to customer experience can feel very SCARY. You have a support system, but that doesn’t let you know what your customers say behind your back. Have you heard from any of your customers complaining […]
Photography: Pexels.com Are you a great marketer at heart but you are struggling to get things done some days? Here are some personal tips and tricks to get more productive in your daily work. The list below reveals some common energy stealers, how to cope with them and some great tools to use. Declutter; not […]
Social Media Acronyms That All Marketers Should Know This article from Hootsuite outlines an ever-changing and important world with all marketers, the one of acronyms. With the evolution of social media and the people being able to express themselves so easily online now, marketers need to be able to keep up to date with all […]
Otto Insider: What is the Net Promoter Score? In this Otto Insider we explain what the Net Promoter Score is and why it is important to your organisation. The NPS is not only an alternative method to traidtional customer satisfaction research, but also very powerful in the way it is boiled down to a simple […]
World’s number one Sales Coach is back with new strategies and techniques. Brian will be giving a full day of intensive training with brand new material, in Helsinki Thursday the 8th of October and the in Stockholm Friday the 9th of October. All of Brian’s teachings are practical and easy to put into action independently […]
13 Surprisingly Effective Tips for Conversion-Oriented Content We have placed this article first within our newsletter this week because it can provide the most value to all the marketers out there. In particular the content marketers who are looking to improve their rates of conversion from using inbound marketing techniques. It is a quite a […]
Survey Questions to Implement Value-Based Pricing Two weeks ago we wrote an article detailing why you should and how to implement a value-based pricing strategy. In this article we provide examples on how to survey which products and services your ideal customer persona’s will value most in your organisation. As an example we have created […]
