“The Challenger Sale isn’t so much a “selling system,” as it is a way to think differently about how to approach customer interactions.” — Brent Adamson You want so badly to win every booked meeting with your customer and you don’t want to struggle with the way you […]
To find a real Challenger Sales Rep, I thought I needed to look for a typical kind of personality, a certain level of strangeness and awkwardness, for someone who would never agree, but still be able to sell somehow, as mentioned from our previous blog post. I thought that’s what it meant for someone […]
Last week I had a doctor’s appointment, nothing serious but I thought it was time for me to go in for a general check-up. Get my body’s key performance indicators (KPI’s) if you will. The Dr. took my height/weight, blood pressure, cholesterol and a blood sugar test. I passed and was given the […]
How Adocto Företagshälsovård – Occupational Healthcare Sales Process was before and after using Otto and introducing seminar-invitations Transcript I’m Magnus Tidbeck from Adocto Företagshälsovård, which is occupational healthcare. We are selling preventative healthcare to companies and our target group is pretty much every company that needs to lower their sick leave status. How did […]
All growing organisations have one thing in common, they all care about their customers. From the outset of the sales process their sales teams ensure they understand the needs, issues and goals of their prospects (this is what separates the amateur from the pros). In the amateurs, sales teams are all about the product & […]
Creating a pricing strategy that works for your brand and product is vital to ensuring you create happy customers and a healthy sales pipeline. Most organisations seem to implement cost-based pricing into their organisation which can be effective. However, using value-based pricing ensure your customers value their purchase and are as happy as this guy: […]
So you’ve decided to go international with your business. I think it’s rather common to see the general business case study on internationalisation take the following steps: Picking your first country Renting office-space, Hiring your first sales representatives, possibly local PR and marketing, Wait for the sales reps to close new deals. Money coming in […]
In this video we take you through how you can use Otto for Lead Scoring. It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. If you have any questions please leave a comment! Please share […]
Towards the end of 2014 our CEO Henrik Rudberg travelled to Stockholm for a Brian Tracy Conference. During his time there he met with Niko Fastman, the man behind topthinkers.org. He agreed to trial Otto instead of using his normal Email Marketing system, MailChimp. This is what he had to say after that time: Before […]
In this video I will explain what Lead Scoring is and how it can have an impact on your organisations sales efficiency. If you have any questions please leave a comment! Please share with your friends & colleagues.
