The Summer holiday season is well and truly on its way. Within the next few weeks the majority of small businesses would have shut their doors and exchanged their early morning alarms for relaxing days in the sun. But for entrepreneurs, CEO’s & management teams the idea of achieving results away from the office […]
Social Media Acronyms That All Marketers Should Know This article from Hootsuite outlines an ever-changing and important world with all marketers, the one of acronyms. With the evolution of social media and the people being able to express themselves so easily online now, marketers need to be able to keep up to date with all […]
3 Exponentially Better Alternatives to Banner Advertising As outlined in this article the click through ratio of website banners are falling to a ridiculously low ratio of only 0.06%. This is quite significantly low, and a low-water mark the majority of companies are choosing to ignore. This article from Inc provides 3 alternatives to banner […]
How to Use Twitter to Create Relationships for Business Developing a strategy on how to use your Twitter account is a necessity, but it is only the first step. The next step is to create engaging content and use this content to nurture your business relationships. Fortunately, you can build relationships through smart, well-planned messages. […]
Otto Insider: Using Otto for lead Scoring In this video we take you through how you can use Otto for Lead Scoring. It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. See the Video (2:40)» […]
Otto Insider: What is Lead Scoring? Last week, we wen’t through how you can determine your Net Promoter Score (NPS). In this short video we explain what lead scoring is and how the method of lead scoring can have an impact on your organisation. Feel free to comment and share amongst friends and colleagues. See […]
Otto Insider: How Otto can help to track your Net Promoter Score (NPS)? Last week, we talked about what NPS really is and how you can use it. In this video we touch on how using Otto can help you determine your Net Promoter Score (NPS). We go into Otto and provide an example of […]
Otto Insider: What is the Net Promoter Score? In this Otto Insider we explain what the Net Promoter Score is and why it is important to your organisation. The NPS is not only an alternative method to traidtional customer satisfaction research, but also very powerful in the way it is boiled down to a simple […]
9 Signs You’re Successful – even if it doesn’t feel like it If you’re ambitious, you’re bound to feel like a failure from time to time. Lofty goals lead to inevitable moments when you aren’t yet living up to your expectations. According to this article from Entrepreneur, studies shows that success is most often defined […]
A Sneak Peek into what you need in your Marketing Automation Program. Before, Marketing Automation was a tool reserved for the giants., the large corporations with a turnover greater than $500 million per year. Not anymore. The fastest adopting segment of Marketing Automation are small to medium sized enterprises. Read More» “5 Trends that […]
