Sonician's 2-minute test
What extra values are hidden in your sales process?
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To which degree do clients find you?
You have to find clients
(via sales etc)
Clients find you
(via web etc)
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Who are you primarily targeting?
B2C (Business-to-Consumer)
B2B (Business-to-Business)
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What would you want to sell more of?
Our time & knowledge
Products that most of our clients generally know
Complex products – It takes time for our clients to understand the true value of our products
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How do you work with Marketing today?
Direct mail
Participate in trade shows / events
E-mail marketing
Telemarketing
Public Relations
Web / SEO / Blogs / Social Media
Web advertisement
Ads in trade magazines
Ads in (daily) newspapers
What I do
What I don't
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What 3 area(s) are you considering to focus more on?
More direct (physical) mail
More participation in trade shows / events
More E-mail marketing
More Telemarketing / Meeting Booking
More PR / Content Marketing
More on-line advertizing
More ads in trade magazines
More ads in (daily) newspapers
Other (please specify)
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How many sales reps or marketers are you?
I work alone
We are < 5 who work with sales and marketing
We are more who work with sales and marketing
We even have multiple sales and marketing teams/departments
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How do you do marketing?
We do 100% of Marketing ourselves
We retain control internally but outsource certain marketing tasks.
We outsource as much as possible.
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How well-known are you among your potential customers?
Most are our clients already
Many will know us, but not all
Only a few will know us at the start of our sales process
Basically no one know of us
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What are the three (3) most important areas for you?
Get more web-traffic
Get more new sales qualified leads
Convert more websites visitors into leads
To better follow up existing leads and customers
Reduce the time of prospecting for sales
Get better track of the buying process of customers
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Let's talk about Marketing Automation.
How much do you know about Marketing Automation?
Do not know much, but would like to know more about it.
Have heard about it, and would like to know more about how it could work for us.
I understand the principle behind the process or systems, and have some ideas about how to use it, but have not started yet.
I already use another Marketing Automation system
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Do you have an IP-Tracking solution to find out the IP addresses of the visitors/businesses visiting your website?
(Now that information is no longer provided by Google Analytics)
No, and since we mainly have consumers or small businesses, I do not think it is applicable for me.
No, but it might be useful for us to get more leads.
Yes, Vendemore
Yes, Apsis/ProspectEye
Yes, we use Enecto prospect finder/web leads to do it.
Yes, other
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Do you send newsletters?
No, and we do not need to.
No, but we may start to.
Yes, we use Outlook to do it.
Yes, we use our CRM-system to do it.
Yes, we use Apsis to do it.
Yes, we use Mailchimp to do it.
Yes, we use another system
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Do you have a CRM
(Customer Relationship Management)
system?
No, and we do not need one.
We used to, but we do not use it any more.
No, but we are thinking of using one.
Yes, we use Salesforce.
Yes, we use Microsoft Dynamics.
Yes, we use SugarCRM.
Yes, we use SuperOffice.
Yes, we use Lundalogik.
Yes, we use Upsales
Yes, but none of the above
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How many customers did you approximately get last year?
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How much profit does one customer bring on average over its time as a client?
EUR
SEK
USD
GBP
DKK
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What is your customer acquisition cost?
EUR
SEK
USD
GBP
DKK
Calculate cost
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How many worked with Marketing & Sales last year?
What was their average salary per month?
How much time did they spend on new clients vs old / other tasks on average?
%
How much money was spent on marketing to new clients last year?
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