Otto Training Webinars Content

Otto® Training
– Already an Otto® user?

Discover how to use Otto® with our free webinars:

Otto® Webinar I – Beginner
Otto® Webinar II – Intermediate
Otto® Webinar III – Advanced

Otto® I – Beginner: New to Otto®

Friday, Sep 29: 2pm-2.45pm (CET) When’s this in my time-zone?

    Discover:
  • Contact management – how to add and edit contacts, and how to import them.
  • List management – how to add and edit lists, and how to add contacts to them.
  • E-mail marketing and Newsletters – how to write and send-out e-mails to a list.
  • Simple tag references – how to insert simple tags / variables, such as a personalized firstname in an e-mail
  • User management – how to add and edit users, and how to use signatures.
  • Set up OK – Checklist to see your Otto® is set up OK.

Otto® II – Intermediate: Marketing Automation with Otto®

Friday, Sep 29: 11am-11.45am (CET) When’s this in my time-zone?
Friday, Oct 6: 11am-11.45am (CET) When’s this in my time-zone?

    Discover:
  • Sequences – discover how you can automate follow-up using sequences.
  • Events in a sequence – discover the differences between messages and notifications and the difference vis-à-vis newsletters.
  • Web-site code – how can you capture web-site visitors
  • Web-site visitor tracking – how to see your visitors
  • Lead Scoring and filtering – how to score and filter your web-site visitors.
  • Exercise – how can you use web-site codes and marketing automation sequences.

Otto® III – Advanced: Structuring and Writing Marketing Automation Sequences

Friday, Sep 29: 9am-9.45am (CET) When’s this in my time-zone?
Friday, Oct 6: 9am-9.45am (CET) When’s this in my time-zone?
Friday, Oct 13: 9am-9.45am (CET) When’s this in my time-zone?

    Discover:
  • Tactics for Segmentation – discover how you can let users segment themselves.
  • Tactics for structuring a sequence – how do you structure a sequence?
  • Tactics for writing – how do you write and format an e-mail to make the audience act.
  • Advanced tag references – how to insert more advanced tags / variables
  • Act on Actions – how to trigger a new sequence depending on action
  • Exercise – how can you use marketing automation sequences?
Any questions? Post them to us here!