About Marketing Automation, Content Marketing, User Onboarding and No Decisions (Weekly Prospector #3 2016)

2016 – The Year of Automation

As 2016 begins CEO’s, business owners and entrepreneurs begin to look for their game changer. What new product will be able to enhance their sales and their profit. Here is an in-depth look into how 2016 could quite possibly become the year of automation for small to medium sized organisations around the world.

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12 Content Marketing Trends that will dominate 2016 (Infographic)


Simpli Learn have put together a fantastic infographic on 12 of the trends that they believe will impact the Content Marketing world in 2016. With companies and blogs becoming more creative in how their content marketing campaigns are conducted, finding bona fide ways to stay ahead of the crowd is vital.


Why User Onboarding is the Most Important Part of the Customer Journey

We personally believe in making sure our customers are comfortable with using our products and are always encouraging customer participation in Webinars to increase our customers usability. This is why we found this article an interesting read and it was right in line with our own beliefs.

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Five Questions to Ensure you Don’t Lose to No Decision

It happens to us all. A clients buying process slowly but surely begins to become stretched out, it slowly transitions from weeks to months. In cases like that,here are five questions you should ask yourself.


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Weekly Prospector – The Strategic Marketer is given out to companies from Sonician AB, the Marketing Automation specialists from Sweden and the creator of the leading Marketing Automation solution Otto® with Bulk-CRM and Autopilot capabilities.


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