Case Study on using Marketing Automation, LinkedIn Profiles, SEO, Content Marketing backfiring (Weekly Prospector #34 2016)

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Case Study on using Marketing Automation by the Competence Institute

CEO & Founder of the Competence Institute, Niko Fastman, spared some time to describe his experiences with marketing automation. How his organisation uses email marketing & marketing automation and their methods on growth. If you’re thinking about adopting a marketing automation system, click the link to watch the case study to get an idea on how it has helped other organisations.

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How to Improve Your LinkedIn Profile and Presence [Infographic]

You have only a few seconds to make a good impression with your LinkedIn profile. Here’s how to create a profile that immediately captivates your audience. While LinkedIn now does score the strength of your LinkedIn profile page, here are some more tips to ensure you’re putting your best foot forward. This infographic will take you through how to capture their attention in a professional manner.

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9 things most people don’t understand about SEO

Search engine optimisation is a difficult subject to fully grasp, it has complex terminology & many different factors that play a role. On top of this, Google is continuously working on their search algorithm, which means it could change without notice & marketers then have to adapt accordingly. This great article from Search Engine Land covers some of the biggest misunderstandings in relation to SEO. Click the link below to learn how it really works:

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When Content Backfires: How to Handle Negative Feedback Online

As your organisation grows, so does your content reach, whether it be on blogging sites or social media. This means there are plenty of opportunities for negative comments to pop up. This article from the Content Marketing Institute gives some great practical & concrete tips on how you should approach these situations. Read through the article so the next time some negative comments appear, you will know how to handle them professionally.

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Weekly Prospector –  The Strategic Marketer is given out to companies from Sonician AB, the Marketing Automation specialists in Göteborg and Stockholm and the creator of the leading Marketing Automation solution Otto® with Bulk-CRM and Autopilot capabilities.

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