Lead Nurturing & The ‘Forgetting Curve’ Being able to nurture leads and turn uninformed contacts into informed customers has become a key element within sales. However, its roots go all the way back to the 19th century and the science of memory. If lead nurturing is a key component in your day to day work […]
Why Use Lead Nurturing & The Psychology Behind It (Video) Lead Nurturing has been able to adapt to the modern digital world but the psychology behind it very much has its roots in the past. The reasons for using lead nurturing are very much based on science and therefore it is quite proven. This video […]
5 Reasons you Should Feel Bad You’re Not Using Marketing Automation Yet As 2016 heads into the final quarter, marketing automation has now become a key tool in most organisational toolboxes. However, many small to medium sized organisations have yet to adopt a marketing automation system. This places many organisations at a significant disadvantage moving forward […]
3 Reasons Why Lead Segmentation Works Wonders This article takes you through why lead segmentation shouldn’t be ignored when it comes to using email as a marketing tool. Sending the same email to the same leads can have a hugely negative impact on your email marketing & sales pipeline. Ensuring you’re not sending the same messages […]
Case Study on using Marketing Automation by the Competence Institute CEO & Founder of the Competence Institute, Niko Fastman, spared some time to describe his experiences with marketing automation. How his organisation uses email marketing & marketing automation and their methods on growth. If you’re thinking about adopting a marketing automation system, click the link […]
Why you need to become a conversion rate optimization wizard If you’ve ever developed a landing page that has exceeded your conversion rate predictions, then you know it feels like you’ve just performed magic. Conversion Rate Optimization is a method of using data and analytics to assess the performance of your web pages of turning […]
When You Say You Need to Quit Social Media Everyone Rolls Their Eyes We all every now and then think we are using social media way too much. But while we are saying that everyone around us is thinking, not this again. This article from Entrepreneur takes you through 6 methods of managing your time […]
8 Ways to Build Credibility & Trust with Content Marketing There is a risk that you will be overlooked or that no one will take you seriously if you don’t have any credibility in your marketing . This article from a blog on the TopRank has some really good advice to preventing this. Click the […]
How to Survive Mass Email Mistakes & Typos If you have ever sent an email only to realise you’ve made a key mistake, then this article is for you. This article from inbound.or has some great advice on over coming those embarrasing mistakes that make you look unprofessional. It can be even worse when it’s […]
Social Media Acronyms That All Marketers Should Know This article from Hootsuite outlines an ever-changing and important world with all marketers, the one of acronyms. With the evolution of social media and the people being able to express themselves so easily online now, marketers need to be able to keep up to date with all […]
