During my high school years, staying focused was something I hadn’t quite developed yet. I was the master at using my time inefficiently. Now I’m not saying I was lazy, I was always trying to do my best. It’s just that my time wasn’t used at its best. I don’t know how many hours I […]
Your own next step in Lead Nurturing? If you think improving your online marketing is important for you, I would suggest you try out our very own 2-min test here from us at Sonician in order for you to figure out if Marketing Automation could be for you. You’ll find it directly at: www.sonician.com/survey/2mintest/
How Adocto Företagshälsovård – Occupational Healthcare Sales Process was before and after using Otto and introducing seminar-invitations Transcript I’m Magnus Tidbeck from Adocto Företagshälsovård, which is occupational healthcare. We are selling preventative healthcare to companies and our target group is pretty much every company that needs to lower their sick leave status. How did […]
Two weeks ago I outlined how to implement a value based pricing strategy. Within that article I outline why an organisation should use Value-Based Pricing over other pricing strategies, how an organisation can go about creating ideal customer personas to help them determine their value to their target market. I’m hoping the readers of that […]
How Bonnier Publishing House Sales Process includes E-mail marketing with Otto Transript: Yeah, My name is Karl and I am working for a company called Mediafy, it’s in the Bonnier Corporation and one of our biggest projects is Tidningskungen in Sweden. We used this to distribute and sell magazines online is our largest distribution channel. […]
We all hope when we implement a new system/method into our business it makes an impact. But what sort of impact would Marketing Automation make? According to Gartner research, companies that automate their lead management see a 10% or greater increase in revenue by the first 6-9 months. Is this the type of impact […]
Photography: Pexels.com Are you a great marketer at heart but you are struggling to get things done some days? Here are some personal tips and tricks to get more productive in your daily work. The list below reveals some common energy stealers, how to cope with them and some great tools to use. Declutter; not […]
Har du känsla för kundservice, marknadskommunikation & IT? Vi söker en Delivery manager som gärna skulle agera stöd för våra kunder, så att deras marknadsföring och försäljning fungerar och sker på ett smidigt sätt. Detta är ett jobb för dig om du tycker det är kul med problemlösning och inte är rädd för att sätta […]
It’s had some time to settle in. It’s grown into a phenomenon. They say it works for B2B. They say it works for B2C. But, why do you need Marketing Automation? Trying to hold out for as long as possible won’t work with this new phenomenon. The world is transitioning towards automation, not just within […]
CRM (Customer Relationship Management) systems aren’t a new development within the technical world. The world was first introduced to a CRM database in 1986 which served as the first digital form of a rolodex. Since then CRM systems have become more advanced and more involved within the sales process, especially within large multinational organisations. […]
