In this video we take you through how you can use Otto for Lead Scoring. It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. If you have any questions please leave a comment! Please share […]
It has been growing like wildfire! Is Marketing Automation something for you? Marketing Automation is making the change from one-time myth/legend and now becoming a legitimate tool for all business owners. It has made the trickle down from huge multinational corporations to small and medium sized enterprises. The number of these size companies taking the plunge has […]
For this week’s video we wen’t for something different. We decided to experiment with the widely used PowToon business presentation software. We set out with the mission of creating a marketing automation video in 1 day. You guys can try this yourselves just head to their website and start playing! Check out the video below […]
In this week’s video I explain what the Net Promoter Score is and how it can have an impact on your organisation. If you’re interesting in knowing more how you can get your actual Net Promoter Score for your clients figured out, and how to get your clients involved in providing you good testimonials, […]
In this week’s video we focus on why we use the sales process funnel so much in Otto. Please leave your comments and thoughts on the video!
Photo by Sean Hickin To be a good marketer involves some forms of guess work. Creating a successful marketing campaign takes careful predictive research mixed in with some hard work. Within the digital age being able to make sound predictions on how things will play out is becoming increasingly difficult. Certain marketing phases have come […]
Discover how to optimize Otto® with Webinar Training in Marketing Automation Three free training webinars are now available to teach you how to optimize the system; manage the various tools and functions as well as techniques on how to boost activity performance and get tangible results: Otto® Webinar I (via PC) – Introduction/Beginners: Every Friday 2pm–2:45pm […]
How many times haven’t you wished for the possibilities to make something happen to the ones visiting a web-page? With re-marketing, you can show them banner-ads, and if they fill out a form, it’s easy, but if it’s about contacts you already know? Could you make something special happen only to those who e.g. clicks […]
Many new features are implemented to make it even easier to keep contact and the user interface is made even easier to work with: Interactive Tutorial: You’ll now get a step-by-step instruction interactively on each page in Otto to get suggestions and make it easy to get going. Super efficient Meeting-booking: You can now set up […]
Segmentation based on anything See the video on how list-management with Otto works In the Otto update 4.04, you can now search a specific information field of all your contacts and also combine it with the search operator you want, e.g. = (exact match), >, < (greater than or lesser than). This means you quickly […]
