Email Marketing, Marketing Automation Features, Free Online Marketing Tools (Weekly Prospector #20 2016)

How to Survive Mass Email Mistakes & Typos

If you have ever sent an email only to realise you’ve made a key mistake, then this article is for you. This article from inbound.or has some great advice on over coming those embarrasing mistakes that make you look unprofessional. It can be even worse when it’s a mass email or newsletter, so have a read over this article and see how you can overcome these mistakes.

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A Sneak Peek into What Features You Need in A Marketing Automation Program

With the growing popularity of Marketing Automation in small-medium sized organisations, it is now the fastest growing segment for adopting marketing automation. However it can be difficult to understand which features you need within your marketing automation program. Have a read through this article to get an understanding of what benefits you should be demanding from your Marketing Automation program.

10 Free Online Marketing Tools Every Small Business Owner Needs

Knowing which tools to use can be very difficult with everyone having a different opinion. Well Moz Blog has put together a definitive list on which tools every small business owner needs. These free online marketing tools is a must have! Check out list and see if any tools you are using are on the list.

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Weekly Prospector – The Strategic Marketer is given out to companies from Sonician AB, the Marketing Automation specialists in Göteborg and Stockholm and the creator of the leading Marketing Automation solution Otto® with Bulk-CRM and Autopilot capabilities.

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