How valuable is your company in other’s eyes?
Nobody really values your hard work in the trenches. Nor your long hours. Not even your family. But they do value your assets. That goes for clients, buyers, investors and family alike.
And they do see a structured sales process where you know your numbers as one such asset. Arguably the most important after the quality of your product.
They see value when you know your KPIs. And then not only your margin and your clients’ life time worth, but your full client acquisition cost, your conversion rates and your net promoter score.
And others are right. You should know them. Luckily, you can automate most of the process.
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