The Best Articles As Voted by our readers for 2016! (Weekly Prospector #52 2016)

Kick Start 2017 by finding out who is visiting your web site without saying hi

After what has seemed like a whirlwind 2016 it’s time to catch our thoughts and begin preparing for the year ahead of us, 2017. This a time for celebration, but it is also a time for reflection, as a business owner or manager this means making adjustments from one year to the next. So we invite you to begin 2017 being informed about the future of sales and join us for an informative Volley marketing webinar.

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12 Tips for Dealing with Negative Customer Feedback

Dealing with negatve customer feedback can be embarassing and uncomfortable. Making sure you don’t come off as a know-it-all and having a balanced conversation between both parties is key. Here are 12 tips for coming to terms with the negative feedback and how to approach it in a constructive and positive manner.

How to Implement Value-Based Pricing

A Value-Based Pricing strategy is all about ensuring your customer value their purchase. Using it as a pricing strategy enables a brand to be able to get to know what their customers value, and using this to determine your pricing helps in providing this value. In this article we go into detail on how you can implement such a pricing strategy yourselves.

Happy New Year from Sonician & The Strategic Marketer. We wish you all the best for 2017!


Weekly Prospector –  The Strategic Marketer is given out to companies from Sonician AB, the Marketing Automation specialists from Sweden and the creator of the leading Marketing Automation solution Otto® with Bulk-CRM and Autopilot capabilities.

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