On Adwords and the right traffic, architecting content strategy and resolutions for 2017. (Weekly Prospector #3 2017)

How to always win with your Adwords &
Pay-per-Click Campaigns

Google has now well and truly taken over the digital marketing game with their Adwords & PPC options. It’s fantastic that marketers now have all of this power and data at their fingertips. Yet, it’s difficult to know the best way to take advantage of all this information. This article takes you through methods which can help your organisation improve their PPC campaigns for 2017.

6 Reasons Why Attracting the Right Online Traffic is Your Top Priority

If your google analytics is always full of the wrong type of traffic then you need to re-focus on where to acquire the right type of website visitors. The type of visitor that will hopefully convert into a customer. This artcile provides some great tips on how to optimize your acquisition channels and begin attracting the type of traffic that converts.

How to Architect Your Content Strategy

2017 is off and racing and some of us may already be falling behind with all of the marketig planning and strategizing. This is a gret article to help all of the marketers out there that need to develop their 2017 content strategy. I know from experience it can be difficult to know where to start, so use this article as a base to create a strong foundation for your strategy.

7 Resolutions Every Marketer Should Make for 2017 (Infographic)

As a marketer  there always seems to be something that we must do. Always another tool or platform we must master, another set of data that we should be paying attention to, etc. So as we enter 2017 Social Media Today has compiled a list and put it into an infographic to help marketers focus on what they should be doing for the year ahead.

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Weekly Prospector –  The Strategic Marketer is given out to companies from Sonician AB, the Marketing Automation specialists from Sweden and the creator of the leading Marketing Automation solution Otto® with Bulk-CRM and Autopilot capabilities.


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