On aligning sales with client’s buying process. On Networking, to target your audience, and how to get leads from LinkedIn. (Weekly Prospector #9 2016))

Otto Insider: Why synchronize your Sales Process with your clients Buying Process

In this video we discusss the reasoning behind focusing so heavily on the sales process funnel when using Otto and why we believe in synchronizing the customer buying process with the sales process as closely as possible to create an easy decision for clients.
See the 3:51 min video here» (Link no longer available)

10 Easy Steps That will make you a Master Relationship Builder

Not everyone is a naturally born people person, and for those people, networkig events can be daunting. Inc.com has outlined these 10 easy steps which make it easier to create, build and develop relationships in a positive manner.

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How to find 10,000 Leads from LinkedIn in 5 minutes

Finding leads is a key part of developing sales. Companies are now going to great lengths to attract new leads either through the web or outbound marketing. But The Docsend Blog has come up with this great article on finding leads through LinkedIn. Definitely worth a read if you’re focusing on new customers!

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10 Ways to Learn about your Target Audience

Being able to determine your target market is key in ensuring your marketing efforts are reaching the right people. Entrepreneur.com has developed these 10 kick-starts to learn more about your businesses target audience.

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Weekly Prospector – The Strategic Marketer is given out to companies from Sonician AB, the Marketing Automation specialists in Göteborg and Stockholm and the creator of the leading Marketing Automation solution Otto® with Bulk-CRM and Autopilot capabilities.

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