On Customer Acquisition Cost, Podcasts, Being a Successful Leader and Social Media shares. (Weekly Prospector #1 2017)

Customer Acquisition Cost: The Only Health Check up your Growing Business Needs

Now that 2017 has begun it’s time to have an organisational check up. One of the most important factors in any business check up is your customer acquistion cost, and its surpising how many organisations don’t have the figures on these costs. This article takes you through how to determine your customer acquisition cost and why it is so important.

10 Podcasts Every Business Owner
Should Listen To

Podcasts have become the best way to absorb information in a fast paced, information rich 21st century. So it comes as no surprise that entrepreneurs & business owners get in on the podcast action. I can honestly say I have given at least 4 of the podcasts a few good listens myself so I can highly recommend going through the list and finding one that suits your needs.

10 Powerful Ways you Can Be a
Successful Leader

Starting 2017 off with the right mindset can change everything, especially when you have employees who look to you for guidance and advice. While it isn’t always easy to be a successful leader, using these 10 fantastic tips on how to be a leader that pushes your team to success in 2017 is at least not a very bad start:

5 Ways to Boost Shares of Your
Social Media Content

It seems every where I turn all businesses are following people just to get followers back. This isn’t the best way to naturally grow your social media presence. The real measure of your social media presence is how many shares you can get on different platforms. This article goes through some methods on improving your social media share rate to boost your social presence.

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Weekly Prospector –  The Strategic Marketer is given out to companies from Sonician AB, the Marketing Automation specialists from Sweden and the creator of the leading Marketing Automation solution Otto® with Bulk-CRM and Autopilot capabilities.


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