On Lead Nurturing, Ineffective Leaders, Content Marketing, and facts behind Top Sellers (Weekly Prospector #37 2016)

Why Use Lead Nurturing & The Psychology Behind It (Video)

Lead Nurturing has been able to adapt to the modern digital world but the psychology behind it very much has its roots in the past. The reasons for using lead nurturing are very much based on science and therefore it is quite proven. This video explains why you should be using lead nurturing in your sales strategies and the psychology behind why it works.

See video (3:22)»

20 Habits of Unsuccessful & Ineffective Leaders

If suddenly after the Summer you have found yourself in a leadership role or you are a leader and don’t want to slip into bad habits, then this could be a great article for you. This article takes you through what you really shouldn’t do as a leader or manager. So making a promise to at least trying to stay away from these bad habits can give you a good first step.

Why is Content Marketing, Today’s Marketing?

Chances are you’re currently using, or thinking about using, content marketing, and perhaps given the general buzz in media. This article gives a short & sweet explanation on why you’re being left behind if you’re not using content marketing, and it’s explaining 10 facts that prove it’s more successful than other forms of marketing. 

5 Surprising Statistics about Top Sellers

In a recent on-the-street study, people were asked of what they would associate with the word “sales man”. Unfortunately, in the top spot came a second hand car dealership sales man, with the un-flattering main attributes being “slimey” & “untrustworthy”. This article goes through 5 surprising facts about REAL life sales men which are really the heroes of most organisations, and it might give you a new take on the traditional mold. Have a read and see if any of these statistics apply to you, or what you could do to get there:

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Weekly Prospector –  The Strategic Marketer is given out to companies from Sonician AB, the Marketing Automation specialists from Sweden and the creators of the leading Marketing Automation solution Otto® with Bulk-CRM and Autopilot capabilities.

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