On Lead Segmentation, Sales Process, Content Marketing, Productivity (Weekly Prospector #35 2016)

3 Reasons Why Lead Segmentation Works Wonders

This article takes you through why lead segmentation shouldn’t be ignored when it comes to using email as a marketing tool. Sending the same email to the same leads can have a hugely negative impact on your email marketing & sales pipeline. Ensuring you’re not sending the same messages to CEOs that you’re sending to interns is important and this article will show why it is so important to your organisation. Click the link to read:

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How to consistently accelerate Buying Decisions to shorten Sales Cycles

This happens to all salespeople, you’ve sent the proposal & now you can’t get hold of your prospect. They aren’t answering your calls or replying to your emails, so your sales process with this prospect has now frozen. This great article from Jill Konrath outlines valuable methods on how you can accelerate the process to moving towards a buying decision. 

The Biggest Content Marketing Trends in 2017

Even though the Summer has only just finished, marketers already need to start looking around the corner to 2017. This article outlines the biggest trends within the content marketing world that will be making an impact in 2017. Click the link if you want to get your content marketing ahead of the pack in 2017.

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Why you should pick exactly 6 things to Accomplish Today

As connectivity has increased, it can sometimes become difficult to prioritise your most important tasks. If you have trouble focusing on accomplishing your most important tasks in between your Facebook notifications and incoming emails, then this is the method for you. This article outlines a method which is close to 100 years old & is still creating waves for its effectiveness today! Click the link to find out how it works.

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Weekly Prospector –  The Strategic Marketer is given out to companies from Sonician AB, the Marketing Automation specialists from Sweden and the creators of the leading Marketing Automation solution Otto® with Bulk-CRM and Autopilot capabilities.

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