On not wasting money, state of digital marketing and comparison of SEO to a Sitcom (Weekly Prospector #17 2016)

7 Marketing Automation Facts & Stats

Marketing Automation has been taking off in 2016. It has become the fastest growing CRM-related service. Here at Sonician we gathered a collection of key statistics and asssembled them into a presentation for you to get a summary on how and why this industry is booming.

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8 Common Ways Small Businesses Waste Money Marketing

Avoid the most common pitfalls by reading this article from Marketing Director Brian Sutter, published on Entrepreneur. Discover how to use your marketing budget in the most effective and efficient way. Click the link below to check out the list.

What I learnt From Ascend2’s 2016 ‘State of Digital Marketing Report’

Asend2 is a market research company in different aspects within the marketing world. In March 2016 they released a ‘State of Digital Marketing’ Report. Our Luke Goodwin went through the Ascend2 Report and has outlined what he learnt from the content. Click the link below to check it out:

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Is a Local SEO Campaign like a Sitcom?

According to Jenny Foster, it’s possible to see many similarities between a local SEO campaign and to write an episode of a Sitcom. Both will follow a repeated formula for success and the components at the core are much the same. To read this entertaining comparison at Search Engine Land, click this link:

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Weekly Prospector – The Strategic Marketer is given out to companies from Sonician AB, the Marketing Automation specialists from Sweden and the creator of the leading Marketing Automation solution Otto® with Bulk-CRM and Autopilot capabilities.

Find out if Marketing Automation and Otto® would be relevant for you:
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