On Volley Marketing, major accounts, learning from working mothers and scary content marketing question (Weekly Prospector #44 2016)

What is Volley Marketing & Why Successful Companies can’t Get Enough

Ever since Google Analytics has removed the ability to view the IP addresses from your web-visitors from it’s functionality, B2B companies have been struggling to find an online replacement. All the while successful companies have been able to pivot towards a new form of marketing called ‘Volley Marketing’. This article outlines what it is & why a select few companies have been trying to keep it a secret:

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3 Essential Actions in Approaching a Whale of a Prospect

We all know about a whale of a prospect, a prospect which makes any sales person feel just that little bit insecure. While we all wish we could have a one-size fits all approach when selling to different clients, we all ideally should be using sales according to the particular prospects needs. This article outlines 3 key actions you need to perform when approaching that ‘whale’ of a prospect. Click the link below to learn more.

10 Productivity Hacks we can learn from Working Mothers & Entrepreneurs

I am not a Mother and I am not an entrepreneur. But when I read this article I realised that every single one of these ‘hacks’ was something that I could use in my weekly schedule to increase my own productivity. My own mother was a productivity genius which I am still trying to figure out how she was able to do it all. Being able to balance our own work & family schedules is one of the most difficult aspects of being in the workforce. I’m certainly going to try & adapt these tips into my routine, if you’re looking for your own producitivity advantage click the link to read more.

The One Content Marketing Question You Need To Ask (That May Scare You)

Content Marketing has become a critical component in any marketing campaign. using your question to create value between your prospects, using your blog to boost your SEO rankings and attracting new customers are all impacted by content marketing. However when was the last time you assessed your content’s worth to your audience? Read through this article to answer this one question which may change the way you think about your content marketing.

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Weekly Prospector –  The Strategic Marketer is given out to companies from Sonician AB, the Marketing Automation specialists from Sweden and the creator of the leading Marketing Automation solution Otto® with Bulk-CRM and Autopilot capabilities.

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