Otto Insider: Social Media Marketing Statistics


This week we thought we would develop a video focusing on another growing side of marketing.  Social Media Marketing!  Using social media to market your business has been growing along the different social media platforms.  But with the addition of paid advertisement within the majority of social media platforms, it has become more of a focus for Marketers.


Check out our video or read the transcript and let us know what you think!


10 Social Media Marketing Stats that will Blow your Mind!

53% of social media marketers don’t measure their success. (Awareness, Inc.)

62% of marketers said social media became more important to the marketing campaigns in the last 6 months. (State of Inbound Marketing, 2012)

Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012)

83% of marketers indicate that social media is important for their business.
(Social Media Examiner)

Daily Pinterest users have increased by more than 145% since the beginning of 2012. (Mashable)

Auto-posting to Facebook decreases likes and comments by 70%.
(Digital Buzz Blog, 2012)

Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian)

Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%.
(State of Inbound Marketing, 2012)

You receive 12x more traction from Twitter followers than LinkedIn contacts

52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing.

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