No customer satisfaction driving growth? Then your business is a House of Cards with a Leaking Bucket

No customer satisfaction driving growth? Then your business is a House of Cards with a Leaking Bucket

You invest quite a good amount to attract new customers, but how can you keep them, satisfy them and have them recommend their friends and colleagues to head over as well? Are you asking yourself what makes your existing customer ever even consider to leave you? Lost in the Highway Relationships, good services, customer satisfaction […]

Business Case Study on Internationalisation

Business Case Study on Internationalisation

So you’ve decided to go international with your business. I think it’s rather common to see the general business case study on internationalisation take the following steps: Picking your first country Renting office-space, Hiring your first sales representatives, possibly local PR and marketing, Wait for the sales reps to close new deals. Money coming in […]

The Marketing Automation Scorecard (Infographic)

The Marketing Automation Scorecard (Infographic)

It has been growing like wildfire! Is Marketing Automation something for you? Marketing Automation is making the change from one-time myth/legend and now becoming a legitimate tool for all business owners.  It has made the trickle down from huge multinational corporations to small and medium sized enterprises.  The number of these size companies taking the plunge has […]