Do you score your leads?

Do you score your leads?

I’m going to begin this blog post with a little personal history.  While I was at university I needed to find a job to help save a little extra money on the side. The majority of my friends either worked at a bar, in a café or in retail.  Well, I ended up getting a […]

2016 – The Year of Automation

2016 – The Year of Automation

Photo by Sean Hickin To be a good marketer involves some forms of guess work. Creating a successful marketing campaign takes careful predictive research mixed in with some hard work.  Within the digital age being able to make sound predictions on how things will play out is becoming increasingly difficult.  Certain marketing phases have come […]