“The Challenger Sale isn’t so much a “selling system,” as it is a way to think differently about how to approach customer interactions.” — Brent Adamson You want so badly to win every booked meeting with your customer and you don’t want to struggle with the way you […]
To find a real Challenger Sales Rep, I thought I needed to look for a typical kind of personality, a certain level of strangeness and awkwardness, for someone who would never agree, but still be able to sell somehow, as mentioned from our previous blog post. I thought that’s what it meant for someone […]
Hi Guys Sonician is coming to Stockholm this Thursday and Friday to partner with Brian Tracy for his Sales & Leadership mastery Days. We proudly sponsored the event in 2015 and we are excited to be involved in the event once again for 2016. Brian Tracy is the world’s number 1 Sales Coach and over […]
All growing organisations have one thing in common, they all care about their customers. From the outset of the sales process their sales teams ensure they understand the needs, issues and goals of their prospects (this is what separates the amateur from the pros). In the amateurs, sales teams are all about the product & […]
Creating a pricing strategy that works for your brand and product is vital to ensuring you create happy customers and a healthy sales pipeline. Most organisations seem to implement cost-based pricing into their organisation which can be effective. However, using value-based pricing ensure your customers value their purchase and are as happy as this guy: […]
CRM (Customer Relationship Management) systems aren’t a new development within the technical world. The world was first introduced to a CRM database in 1986 which served as the first digital form of a rolodex. Since then CRM systems have become more advanced and more involved within the sales process, especially within large multinational organisations. […]
Marketing automation has exploded onto the global marketing scene, it has been adopted by many organisations. In particular, marketing automation has given B2B suppliers an extra push in being able to generate and nurture leads. But can marketing automation have the same success and effectiveness within a B2C organisation? The short answer is yes, if […]
In this video we take you through how you can use Otto for Lead Scoring. It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. If you have any questions please leave a comment! Please share […]
In this video I will explain what Lead Scoring is and how it can have an impact on your organisations sales efficiency. If you have any questions please leave a comment! Please share with your friends & colleagues.
In this video I explain how Otto can be used to help you determine your Net Promoter Score. If you have any feedback or questions please leave a comment. Please share with your friends & colleagues.