Sales & Leadership Days in Stockholm

Sales & Leadership Days in Stockholm

Hi Guys Sonician is coming to Stockholm this Thursday and Friday to partner with Brian Tracy for his Sales & Leadership mastery Days. We proudly sponsored the event in 2015 and we are excited to be involved in the event once again for 2016. Brian Tracy is the world’s number 1 Sales Coach and over […]

5 Questions every Sales Team Should Ask

5 Questions every Sales Team Should Ask

All growing organisations have one thing in common, they all care about their customers. From the outset of the sales process their sales teams ensure they understand the needs, issues and goals of their prospects (this is what separates the amateur from the pros). In the amateurs, sales teams are all about the product & […]

How to Implement Value-Based Pricing

How to Implement Value-Based Pricing

  Creating a pricing strategy that works for your brand and product is vital to ensuring you create happy customers and a healthy sales pipeline. Most organisations seem to implement cost-based pricing into their organisation which can be effective. However, using value-based pricing ensure your customers value their purchase and are as happy as this guy: […]

How does CRM Help in Sales?

How does CRM Help in Sales?

  CRM (Customer Relationship Management) systems aren’t a new development within the technical world. The world was first introduced to a CRM database in 1986 which served as the first digital form of a rolodex. Since then CRM systems have become more advanced and more involved within the sales process, especially within large multinational organisations. […]

Can B2C Organsations Use Marketing Automation?

Can B2C Organsations Use Marketing Automation?

Marketing automation has exploded onto the global marketing scene, it has been adopted by many organisations.  In particular, marketing automation has given B2B suppliers an extra push in being able to generate and nurture leads.  But can marketing automation have the same success and effectiveness within a B2C organisation? The short answer is yes, if […]

Otto Insider: Using Otto for Lead Scoring

Otto Insider: Using Otto for Lead Scoring

In this video we take you through how you can use Otto for Lead Scoring.  It includes using page actions to determine lead score values, how to search using Lead Scores, as well as how Lead Scoring is logged into the contact activity timeline. If you have any questions please leave a comment! Please share […]