How many times haven’t you wished for the possibilities to make something happen to the ones visiting a web-page?
With re-marketing, you can show them banner-ads, and if they fill out a form, it’s easy, but if it’s about contacts you already know?
Could you make something special happen only to those who e.g. clicks on a link to see their quote from you on-line? Or something about that new product you have?
Well, you can actually trigger things like these, and a lot more, see more in this article: