Turn clients into Ambassadors, Marketing trends and mistakes (Weekly Prospector #8 2016)

Otto Insider: How to turn Clients into Ambassadors

This is the first video in a series titled Otto Insider.

Within this series we will demonstrate tips and secrets on how to use Otto to lead your contacts through the Sales Process.

In this first video we show you a tip on how to use Otto to turn your new customers into Ambassadors for your brand, products and organisation.

There will be more videos with plenty of tips and tricks to come so stay tuned!

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5 Brilliant ways to Delight Customers, Build Loyalty, and Boost Conversions.

This great little article by the Leadchat blog discusses why it is so importnat to focus on the customer and ensuring that the customers understand the value in the product

6 Marketing Trends you Can’t Afford to Miss

Technology has now become one of if not the largest driver of company growth. Being able to create a website to show off your company to the world can be difficult to get right. Ensuring you are focusing on the right things, you have a right call-to-action and making sure you have pleasing visuals can be difficult to manage. Inc.com has come up with this list of 7 website updates to help you.

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Zenefits, Matt Epstein “From $0 to $21M ARR: Our 5 Biggest Marketing F***Ups” (Video)

I found this video to be very interesting, it’s only about 20 minutes long and its a speech by the marketing director of Zenefits about his 5 biggest marketing f*** ups. Zenefits, recently has had an incredible growth period, in just over 3 years it has gone from 5 employees to over 1,000 which is extraordinary. It was interesting to see a marketing director’s perspective on how to manage the growth, including his successes and his mistakes.

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Weekly Prospector – The Strategic Marketer is given out to companies from Sonician AB, the Marketing Automation specialists from Sweden and the creator of the leading Marketing Automation solution Otto® with Bulk-CRM and Autopilot capabilities.

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