Är ditt arbete med Leadsgenerering tillräckligt?

Hur fungerar din leadsgenerering
Foto: Niklas Axelsson – Hur fungerar din leadsgenerering

En artikel författad av Hanna på Singapore Event Marketing ifrågasätter om marknadsförare gör tillräckligt i arbetet med leadsgenerering. Och med det delar den med sig av många bra råd för hur man kan göra det bättre för att utvecklas:

”The main question a B2B marketer encounters is, “Is my lead generation good enough?”

In the industry, and anywhere else in life, we just couldn’t evade pressing questions. Qualified B2B leads are no doubt difficult to attain, urging market strategists to think along the lines of online content.

For many experts, however, relying on content isn’t enough. While it communicates your brand to your target market, it doesn’t necessarily help in the process of “warming up” leads for the sales pipeline. There is a need to consider a few extra things in your lead management to improve your qualification efforts.

Indeed, businesses always opt for cost-efficient lead generation strategies that provide a good ROI and consistent with their main objectives. But before getting your lead generation into full gear, a few important questions need to be satisfied.”

-Hanna, Singapore Event Marketing

För att läsa om deras råd och tips, gå till:
http://singapore-event-telemarketing.com/blog/want-boost-sales-answer-leading-questions-lead-management/

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