It's the first time for me to take a course on-line, and the Marketing Automation Certification has really been a great course! Everything was explained thoroughly, and it was fun to try out how everything works in practise during the course itself.
Before I decided to try Otto for my Marketing Automation and mailings, I thought it was a rather big step. I wasn't sure that it would be any better than Mailchimp that I used before. Despite the fact I may not think the current user interface of Otto is as good-looking as Mailchimps, the looks of the e-mails out to the contacts gets so much better. Above all, the result was very much better already at the first trial: 4.8x better with Otto compared to the same e-mail using Mailchimp. Much better than I thought! I really like the lead-tracking functionality of Otto, e.g., and I would certainly recommend other Mailchimp-users Otto since it has so many more functions that will make a difference in so much better results.
We tried other systems, but didn't want to make send-outs with impersonal senders and links that doesn't go to our site. We were also curious about doing more with Marketing Automation since we had already tried the idea with our own IP-telephony school that originally gave 20x conversion of signups and 3x conversion of customers, so we've continuously upgraded our Otto-system.
We have earlier also had another system for seeing what organizations our web-visitors come from based on their IP-addresses, but since Otto can now show us this, too, as well as WHO is behind the IP-address if the user is returning via one of our send-outs, we suddenly could not just remove one extra cost, but we also knew so much better which potential customers had the highest potential by just checking their lead-score.
We get business clients as a direct result of the number of visitors to our web-page, and we very much needed to get more such visitors. I've so far only used Otto for three send-outs, but I've beaten our previous record of number of visitors every time, so Otto looks like he's going to become a new close friend :)
I know he has a lot more advanced features, too, so I can't wait to try them!
I wasn't sure I was going to be able to write newsletters myself, since I'm absolutely no web-guru, so I'm relieved it's so much easier than I thought.
I wanted to make an e-mail school as a drip campaign for getting more personal networking members, and when implemented in Otto, it immediately spread very well with almost 600 signed up in less than two weeks.
We probably could have chosen any Marketing Automation or E-mail marketing solution, but are happy we chose Otto when we see the difference it makes in keeping relationships alive: Now we get so many more replies from our customers and a big part of the reason is they just assume we send out everything personally one-by-one. Of course, we want to make it personal, but we wouldn't have the time to do it otherwise.
On top of that, I really like the rapid phone and mail support!