B2B Plan for GDPR to Comply with the Norms and Regulations It’s a ticking clock for B2B to comply with the GDPR regulations and norms. Soon your business needs to follow up and set a plan on how to proceed with this new law. It has always been that B2B marketers have some advantages over […]
During my university studies, I was a young man that needed some extra money. I had just been offered a job at a cold calling centre while I was on my way to finishing my degree in Marketing & Business. So I accepted the job and was quite confident in being able to perform […]
Marketing automation has exploded onto the global marketing scene, it has been adopted by many organisations. In particular, marketing automation has given B2B suppliers an extra push in being able to generate and nurture leads. But can marketing automation have the same success and effectiveness within a B2C organisation? The short answer is yes, if […]
