The GDPR (General Data Protection Regulation) has finally been passed by the EU parliament in April 2016 and it will become enforceable on the 25th of May, 2018. That’s all well and good, but what is it and how is it going to affect how you do business? What is GDPR? The GDPR is a […]
Photo by Sean Hickin To be a good marketer involves some forms of guess work. Creating a successful marketing campaign takes careful predictive research mixed in with some hard work. Within the digital age being able to make sound predictions on how things will play out is becoming increasingly difficult. Certain marketing phases have come […]
Do you want to all your staff to send the same information to their contacts by e-mail, individually? Well, it is now possible to do in both sequences of info (that is pre-written and sent out over time), as well as newsletters/e-mails with content that is just applicable at the time you send it. They […]
An article on how to best send unsolicited e-mails without it looking like spam is found here in the knowledgebase.
In the constant struggle to keep spam out of our lives, there are now even more controls built-in that can and will be checked by the e-mail recipient software or service when you send e-mail to make sure you’re seen as a trustworthy sender. Now, Otto has been updated with the latest of these controls […]