Last week I had a doctor’s appointment, nothing serious but I thought it was time for me to go in for a general check-up. Get my body’s key performance indicators (KPI’s) if you will. The Dr. took my height/weight, blood pressure, cholesterol and a blood sugar test. I passed and was given the […]
We all hope when we implement a new system/method into our business it makes an impact. But what sort of impact would Marketing Automation make? According to Gartner research, companies that automate their lead management see a 10% or greater increase in revenue by the first 6-9 months. Is this the type of impact […]
So you’ve decided to go international with your business. I think it’s rather common to see the general business case study on internationalisation take the following steps: Picking your first country Renting office-space, Hiring your first sales representatives, possibly local PR and marketing, Wait for the sales reps to close new deals. Money coming in […]
Photo Credit: A Guy Taking Photos Having Social Media accounts for your business is not a new thing. Most businesses have active social media accounts these days . So how do you break-through to the crowd? Having Otto on your side can be the little cheat code you’ve been looking for. […]
In this video I will explain what Lead Scoring is and how it can have an impact on your organisations sales efficiency. If you have any questions please leave a comment! Please share with your friends & colleagues.
Photo by Sean Hickin To be a good marketer involves some forms of guess work. Creating a successful marketing campaign takes careful predictive research mixed in with some hard work. Within the digital age being able to make sound predictions on how things will play out is becoming increasingly difficult. Certain marketing phases have come […]
World’s number one Sales Coach is back with new strategies and techniques. Brian will be giving a full day of intensive training with brand new material, in Helsinki Thursday the 8th of October and the in Stockholm Friday the 9th of October. All of Brian’s teachings are practical and easy to put into action independently […]