On Inbound Marketing, good bosses, motivated marketers and faster closing (Weekly Prospector #45 2016)

Sales or Marketing? Who’s to Blame for B2B Inbound Marketing Conversion rates that SUCK!

Are you team sales or team marketing? It all depends on which background you come from but it can be difficult to determine who’s to blame when your B2B inbound conversion rates are not cutting it. This article provides some great insight on what you NEED to do to get your sales and marketing teams working together to change those conversion rates from ones that suck…..to a level that is GREAT!

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4 Daily Habits of Remarkably Smart Bosses

Leadership has slowly become redefined as we progress through the 21st century. The idea of forcing your employees to achieve results is now gone. These 4 habits of a smart boss outline how to get the best out of yourself & your employees. If you’re a boss yourself or if you’re in charge of a team this article can give you some great advice on how to conduct yourself on a daily basis.

We were quite surprised and perhaps not overly thrilled about who won the US Presidential election earlier this week. But looking through some of Donald Trumps rhethorics from a sales perspective, it’s easier to see why, and borrowing some of them also for some real truths won’t hurt much! Politics left aside, you might have noticed that Otto has added a seriously powerful weapon to his aresenal to increase your selling power, Volley Marketing. Sonician has decided to bring this to you and we will be hosting breakfast seminars throughout Sweden over the next month. We will be campaigning to MAKE YOUR SALES GREAT AGAIN. So click the link register for a seminar closest to you and join the movement!

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What Motivates Marketers & What Kills Their Producitivty?

As a marketer myself, this article was very interesting to read to see how other marketers motivate themselves and what keeps them productive. The management side of myself found this also interesting, becuase knowing what makes your employee’s motivated is a powerful tool in getting results.

If you understand what motivates your marketers you can use this to drive results and it is certainly a great way to generate growth for your organisation.

You’re about to miss Your Quota? It’s Time to Close Faster & Better

There’s just under 2 months left in the year. For people in sales that run on the calendar year this doesn’t leave them long to hit their sales quota. If you’re running behind on your yearly sales quota this article provides some great tips on more efficiently closing deals in a short amount of time.

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Weekly Prospector –  The Strategic Marketer is given out to companies from Sonician AB, the Marketing Automation specialists from Sweden and the creator of the leading Marketing Automation solution Otto® with Bulk-CRM and Autopilot capabilities.

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