Before, Marketing Automation was a tool reserved for the giants., the large corporations with a turnover greater than $500 million per year. Not anymore. The fastest adopting segment of Marketing Automation are small to medium sized enterprises. This means companies with a turnover of $1 – $50 million per year. So, no wonder marketing […]
Sitting at the office a Friday afternoon, I get a bit nostalgic, and despite the actions giving me a fantastic view on the outside, it still feels sad it means a whole Industry is gone from Gothenburg. Until about two years ago, the common view from our office windows was this: Then, the last ship […]
So you’ve decided to go international with your business. I think it’s rather common to see the general business case study on internationalisation take the following steps: Picking your first country Renting office-space, Hiring your first sales representatives, possibly local PR and marketing, Wait for the sales reps to close new deals. Money coming in […]
When you’re really into something, you tend to have your set ideas on how to present yourself and your thoughts. Sometimes, it can be really invigorating to see someone else give her view on what you’re doing when they may not know much more than what it says on your web-page. Well, even for a […]
