On becoming a conversion wizard, digital strategies basics, mobile content and speaking out at work (Weekly Prospector #33 2016)

Why you need to become a conversion rate optimization wizard

If you’ve ever developed a landing page that has exceeded your conversion rate predictions, then you know it feels like you’ve just performed magic. Conversion Rate Optimization is a method of using data and analytics to assess the performance of your web pages of turning visitors into customers. Find out more about becoming a conversion wizard by clicking the link below:

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3 Ways to overcome the Fear of Speaking out At Work

Have you encountered anxiety when trying to communicate how you feel on certain issues to your superior, whether it be a professor, manager or your boss? If you have, you are not alone. We have all experienced this sometime throughout our career. This article offers 3 methods to help overcome the fear of speaking out to your superior. These are 3 tips we should all have handy just to fall back on.

What Does ‘Mobile-Friendly Content’ Really Mean?

Making sure your new blog or new website is ‘mobile-friendly’ sounds obvious in 2016, but what does that really mean? This entertaining post from TopRank takes you through what ‘mobile-friendly’ really means and which points you need to cover to consider yourself friendly to mobile devices. Click the link to make sure you’re ready for the mobile revolution.

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Digital Strategy Basics: The What, the Why & the How

Coming back from Summer holidays is the perfect time to evaluate your Digital Strategy. This article is an in-depth & technical look into how to create your strategy and how to ensure your digital strategy works for your organisation. Because it is such an in-depth article save a bit of time to read this one it’s worth it!

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Weekly Prospector –  The Strategic Marketer is given out to companies from Sonician AB, the Marketing Automation specialists in Göteborg and Stockholm and the creator of the leading Marketing Automation solution Otto® with Bulk-CRM and Autopilot capabilities.

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