On Business Intelligence, Change, Content Marketing, Work Efficiency (Weekly Prospector #49 2016)

What You Need From Business Intelligence, Big Data & CRM in 2017 (Infographic)

Business intelligence, big data and CRM are all becoming more important to SME’s as many businesses look to take advantage of online tools. This infographic goes through some trends within each of the three areas and outlines the most pressing issue in each according to sales & managers.

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8 Ways to Adapt to Change Faster
Than Your Competitors

Technology is rapidly changing and staying ahead of your competitors should always be a top priority. Ensuring you keep up to date with new processes, methodologies & technology within your industry is no longer enough. This article outlines how you can adapt to change faster than your competitors as we head into 2017.


10 Ways Content Marketing & Sales Teams
can Work Together

Sales and marketing departments should be best friends that for some reason organisational culture likes to keep apart. The benefits of having your sales and marketing teams work together are unbelievable. If you didn’t know that companies that align their sales and marketing teams generated 208% more revenue then you should probably read this.

3 Ways to Make Work Urgent Instead of Exhausting

As employees and employers begin to work longer and longer hours, there becomes a point when we need to begin questioning how efficient that work is. While some entrepreneurs, employees and employers are able to log efficient long hours, not everyone is able to do this. This article provides a blueprint to becoming more effective and efficient in a shorter amount of time, so you and your employees can spend more time doing what you love.

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Weekly Prospector –  The Strategic Marketer is given out to companies from Sonician AB, the Marketing Automation specialists from Sweden and the creator of the leading Marketing Automation solution Otto® with Bulk-CRM and Autopilot capabilities.

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