On Lead Nurturing, Online Advertisements, Following up your prospects, Influencing others (Weekly Prospector #15 2017)


The Strategic Marketer
from the creators of Otto®

Lead Nurturing & The ‘Forgetting Curve’

Being able to nurture leads and turn uninformed contacts into informed customers has become a key element within sales. However, its roots go all the way back to the 19th century and the science of memory. If lead nurturing is a key component in your day to day work life, this article can help you understand how to maximise your results. By helping you understand how people/customers understand and retain new information can influence your future lead nurturing campaigns.

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5 Steps to Successful Audience Targeting in Online Ad Campaigns

Being able to successfully break down your target audience can make or break any campaign. With the emergence and popularity of ad blocking software these days, the ability to create relevant advertisements is more important than ever. This is why successfully targeting the right audience plays such an important role within every digital marketing campaign. This article outlines 5 steps to help you along the way.

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The Art of the Follow-Up

If your sales team hasn’t hit the ground running to begin 2017 then possibly you need to begin looking at how they are following up their prospects. This article looks at how important it is to improve following up on prospects to lead to actual progress through the sales process. Too often sales teams are under trained on how to help propsects through to a resolution which works out for both parties.

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8 Top Qualities of People Who Easily Influence Others

Being able to connect with another human is vital to the success of any business, therefore getting far in either sales or marketing, the ability to influence others is key to success. This article outlines 8 characteristics of people that have the charisma and personality to have influence over others.

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Weekly Prospector – The Strategic Marketer is published to 90 000 Sales & Marketing leaders by Sonician AB, the Marketing Automation specialists from Sweden and the creator of the leading Marketing Automation solution Otto® with Bulk-CRM and Autopilot capabilities.



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