I know you’re thinking what does wizardry and conversion rate optimization have in common? If you’ve ever developed a landing page that has exceeded your conversion rate predictions, then you know it feels like you’ve just performed magic. What is it & why should you care? Conversion Rate Optimization or CRO is a method […]
Imagine you just started a business. You’ve got a fantastic idea, a fantastic product and you’re ready to make some money! So it’s now up to you….. your computer…… and the Internet to achieve your entrepreneurial dreams. Now what? You are now officially a startup and that means that you need do whatever […]
All growing organisations have one thing in common, they all care about their customers. From the outset of the sales process their sales teams ensure they understand the needs, issues and goals of their prospects (this is what separates the amateur from the pros). In the amateurs, sales teams are all about the product & […]
Two weeks ago I outlined how to implement a value based pricing strategy. Within that article I outline why an organisation should use Value-Based Pricing over other pricing strategies, how an organisation can go about creating ideal customer personas to help them determine their value to their target market. I’m hoping the readers of that […]
How Bonnier Publishing House Sales Process includes E-mail marketing with Otto Transript: Yeah, My name is Karl and I am working for a company called Mediafy, it’s in the Bonnier Corporation and one of our biggest projects is Tidningskungen in Sweden. We used this to distribute and sell magazines online is our largest distribution channel. […]
Creating a pricing strategy that works for your brand and product is vital to ensuring you create happy customers and a healthy sales pipeline. Most organisations seem to implement cost-based pricing into their organisation which can be effective. However, using value-based pricing ensure your customers value their purchase and are as happy as this guy: […]
We all hope when we implement a new system/method into our business it makes an impact. But what sort of impact would Marketing Automation make? According to Gartner research, companies that automate their lead management see a 10% or greater increase in revenue by the first 6-9 months. Is this the type of impact […]
It’s had some time to settle in. It’s grown into a phenomenon. They say it works for B2B. They say it works for B2C. But, why do you need Marketing Automation? Trying to hold out for as long as possible won’t work with this new phenomenon. The world is transitioning towards automation, not just within […]
CRM (Customer Relationship Management) systems aren’t a new development within the technical world. The world was first introduced to a CRM database in 1986 which served as the first digital form of a rolodex. Since then CRM systems have become more advanced and more involved within the sales process, especially within large multinational organisations. […]
Marketing automation has exploded onto the global marketing scene, it has been adopted by many organisations. In particular, marketing automation has given B2B suppliers an extra push in being able to generate and nurture leads. But can marketing automation have the same success and effectiveness within a B2C organisation? The short answer is yes, if […]
