Before, Marketing Automation was a tool reserved for the giants., the large corporations with a turnover greater than $500 million per year. Not anymore. The fastest adopting segment of Marketing Automation are small to medium sized enterprises. This means companies with a turnover of $1 – $50 million per year. So, no wonder marketing […]
So you’ve decided to go international with your business. I think it’s rather common to see the general business case study on internationalisation take the following steps: Picking your first country Renting office-space, Hiring your first sales representatives, possibly local PR and marketing, Wait for the sales reps to close new deals. Money coming in […]
Photo Credit: A Guy Taking Photos Having Social Media accounts for your business is not a new thing. Most businesses have active social media accounts these days . So how do you break-through to the crowd? Having Otto on your side can be the little cheat code you’ve been looking for. […]
If you haven’t had the chance to come across an Ascend2 report maybe it’s time you have a quick google search and see what they’re all about. They are a research and marketing organisation which specializes in providing quality marketing research. While they offer a large range of free reports, these reports are often quite […]
Keep it simple! One thing I have been thinking about a lot, is how complicated your brain can make things. If you spend too much time thinking and analyzing a task you will never get it done. There is even a complex word for it: Procrastination, which must be the opposite of keeping it simple. […]
This week we thought we would develop a video focusing on another growing side of marketing. Social Media Marketing! Using social media to market your business has been growing along the different social media platforms. But with the addition of paid advertisement within the majority of social media platforms, it has become more of […]
For this week’s video we wen’t for something different. We decided to experiment with the widely used PowToon business presentation software. We set out with the mission of creating a marketing automation video in 1 day. You guys can try this yourselves just head to their website and start playing! Check out the video below […]
In this video I explain how Otto can be used to help you determine your Net Promoter Score. If you have any feedback or questions please leave a comment. Please share with your friends & colleagues.
In this week’s video we focus on why we use the sales process funnel so much in Otto. Please leave your comments and thoughts on the video!
This is the first video in a series titled Otto Insider. Within this series we will demonstrate tips and secrets on how to use Otto to lead your contacts through the Sales Process. In this first video we show you a tip on how to use Otto to turn your new customers into Ambassadors for […]
