B2B Plan for GDPR to Comply with the Norms and Regulations It’s a ticking clock for B2B to comply with the GDPR regulations and norms. Soon your business needs to follow up and set a plan on how to proceed with this new law. It has always been that B2B marketers have some advantages over […]
I had recently been discussing marketing automation. Not with a prospect, but with a genuine friend of mine who had started his own business in the sports medicine field. He was doing ok for himself and I was very happy for him. But we had very different views on marketing automation, he was going on […]
(For those that are using marketing automation already, you don’t need to read this, unless you’re here to relish in your choice, than you’re excused to let out a little WHOOP!) According to a poll conducted by Express in the UK, people feel guilty for a wide range of reasons: not calling friends or family […]
Photocred: pexels.com Long relaxed days in the sun. Barbecues in the evening followed by warm summer nights. Quality time with close ones. Going out to sea and jumping into the big blue from the deck. A visit to the summer cabin. Hours in the hammock with a new book. What are your plans for this […]
Photography: Pexels.com Are you a great marketer at heart but you are struggling to get things done some days? Here are some personal tips and tricks to get more productive in your daily work. The list below reveals some common energy stealers, how to cope with them and some great tools to use. Declutter; not […]
It’s had some time to settle in. It’s grown into a phenomenon. They say it works for B2B. They say it works for B2C. But, why do you need Marketing Automation? Trying to hold out for as long as possible won’t work with this new phenomenon. The world is transitioning towards automation, not just within […]
CRM (Customer Relationship Management) systems aren’t a new development within the technical world. The world was first introduced to a CRM database in 1986 which served as the first digital form of a rolodex. Since then CRM systems have become more advanced and more involved within the sales process, especially within large multinational organisations. […]
How to Survive Mass Email Mistakes & Typos If you have ever sent an email only to realise you’ve made a key mistake, then this article is for you. This article from inbound.or has some great advice on over coming those embarrasing mistakes that make you look unprofessional. It can be even worse when it’s […]
Marketing automation has exploded onto the global marketing scene, it has been adopted by many organisations. In particular, marketing automation has given B2B suppliers an extra push in being able to generate and nurture leads. But can marketing automation have the same success and effectiveness within a B2C organisation? The short answer is yes, if […]
If you haven’t had the chance to come across an Ascend2 report maybe it’s time you have a quick google search and see what they’re all about. They are a research and marketing organisation which specializes in providing quality marketing research. While they offer a large range of free reports, these reports are often quite […]
