Otto Insider: Social Media Marketing Statistics

Otto Insider: Social Media Marketing Statistics

  This week we thought we would develop a video focusing on another growing side of marketing.  Social Media Marketing!  Using social media to market your business has been growing along the different social media platforms.  But with the addition of paid advertisement within the majority of social media platforms, it has become more of […]

The Marketing Automation Scorecard (Infographic)

The Marketing Automation Scorecard (Infographic)

It has been growing like wildfire! Is Marketing Automation something for you? Marketing Automation is making the change from one-time myth/legend and now becoming a legitimate tool for all business owners.  It has made the trickle down from huge multinational corporations to small and medium sized enterprises.  The number of these size companies taking the plunge has […]

Do you score your leads?

Do you score your leads?

I’m going to begin this blog post with a little personal history.  While I was at university I needed to find a job to help save a little extra money on the side. The majority of my friends either worked at a bar, in a café or in retail.  Well, I ended up getting a […]

How valuable is your company as viewed by others? 5 damaging marketing mistakes, 7 insane web-site updates and 10 business growth podcasts for 2016 (Weekly Prospector #6 2016)

How valuable is your company as viewed by others? 5 damaging marketing mistakes, 7 insane web-site updates and 10 business growth podcasts for 2016 (Weekly Prospector #6 2016)

How valuable is your company in other’s eyes? Nobody really values your hard work in the trenches. Nor your long hours. Not even your family. But they do value your assets. That goes for clients, buyers, investors and family alike. And they do see a structured sales process where you know your numbers as one […]

2016 – The Year of Automation

2016 – The Year of Automation

Photo by Sean Hickin To be a good marketer involves some forms of guess work. Creating a successful marketing campaign takes careful predictive research mixed in with some hard work.  Within the digital age being able to make sound predictions on how things will play out is becoming increasingly difficult.  Certain marketing phases have come […]