Photocred: pexels.com Long relaxed days in the sun. Barbecues in the evening followed by warm summer nights. Quality time with close ones. Going out to sea and jumping into the big blue from the deck. A visit to the summer cabin. Hours in the hammock with a new book. What are your plans for this […]
Photography: Pexels.com Are you a great marketer at heart but you are struggling to get things done some days? Here are some personal tips and tricks to get more productive in your daily work. The list below reveals some common energy stealers, how to cope with them and some great tools to use. Declutter; not […]
Har du känsla för kundservice, marknadskommunikation & IT? Vi söker en Delivery manager som gärna skulle agera stöd för våra kunder, så att deras marknadsföring och försäljning fungerar och sker på ett smidigt sätt. Detta är ett jobb för dig om du tycker det är kul med problemlösning och inte är rädd för att sätta […]
It’s had some time to settle in. It’s grown into a phenomenon. They say it works for B2B. They say it works for B2C. But, why do you need Marketing Automation? Trying to hold out for as long as possible won’t work with this new phenomenon. The world is transitioning towards automation, not just within […]
CRM (Customer Relationship Management) systems aren’t a new development within the technical world. The world was first introduced to a CRM database in 1986 which served as the first digital form of a rolodex. Since then CRM systems have become more advanced and more involved within the sales process, especially within large multinational organisations. […]
Before, Marketing Automation was a tool reserved for the giants., the large corporations with a turnover greater than $500 million per year. Not anymore. The fastest adopting segment of Marketing Automation are small to medium sized enterprises. This means companies with a turnover of $1 – $50 million per year. So, no wonder marketing […]
Marketing automation has exploded onto the global marketing scene, it has been adopted by many organisations. In particular, marketing automation has given B2B suppliers an extra push in being able to generate and nurture leads. But can marketing automation have the same success and effectiveness within a B2C organisation? The short answer is yes, if […]
Sitting at the office a Friday afternoon, I get a bit nostalgic, and despite the actions giving me a fantastic view on the outside, it still feels sad it means a whole Industry is gone from Gothenburg. Until about two years ago, the common view from our office windows was this: Then, the last ship […]
So you’ve decided to go international with your business. I think it’s rather common to see the general business case study on internationalisation take the following steps: Picking your first country Renting office-space, Hiring your first sales representatives, possibly local PR and marketing, Wait for the sales reps to close new deals. Money coming in […]
Photo Credit: A Guy Taking Photos Having Social Media accounts for your business is not a new thing. Most businesses have active social media accounts these days . So how do you break-through to the crowd? Having Otto on your side can be the little cheat code you’ve been looking for. […]
